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Skanties
Success Magazine

Success Magazine

February 17, 2025 · SUCCESS Magazine

From Engineering to Empowerment: How Susie Taaffe Built Skanties

In a recent SUCCESS Magazine feature on Women in Engineering, Skanties founder Susie Taaffe shares her inspiring journey from being a chemical engineer to launching Skanties, the brand leading the anti-shapewear movement.

Susie's career shift was fueled by a desire to create something meaningful and empowering. After becoming a single mother of three, she left her engineering job and turned her problem-solving mindset toward reinventing women's undergarments. Skanties was born as an alternative to restrictive shapewear, offering women freedom, comfort, and confidence without prolonged body compression.

Her story is a testament to resilience, innovation, and purpose-driven entrepreneurship, showing that success isn't just about financial gain, it's about creating a product that truly serves women.