Susie Taaffe, inspirational founder of Skanties, the revolutionary Anti-Shapewear company, explores topics like confidence, empowerment, and the journey of embracing our natural forms in this podcast with Lisa Holtan from High Vibe Life. Susie’s journey from engineer to fashion designer, single mother to successful entrepreneur, is a testament to her resilience and empowerment. Join us in celebrating Susie’s incredible work and the empowering message of Skanties. Embrace your natural beauty and join the Skanties movement today!
Key takeaways:
- The Anti-Shapewear Movement: At the forefront of the Anti-Shapewear Movement, Skanties rejects prolonged body compression and non-breathable synthetic materials, which can be harmful. With a decade of experience as an engineer and a background in designing maternity clothing, Susie launched Skanties in the Australian market in 2019, all while raising three young children as a single mother.
- Turning Adversity into Opportunity: Susie’s journey took a pivotal turn when her husband left her four years prior. Faced with the challenge of raising three young children alone, Susie used her manufacturing contacts and design expertise to bring her anti-shapewear vision to life. Known as PettiPants Underwear by Missy Massy in Australia, these undergarments combine comfort, style, and practicality, promoting body positivity and self-love.
- Recognition and Awards: Under Susie’s leadership, Missy Massy has received significant recognition. In 2023, they were finalists in the Championing Health category at the prestigious Telstra Business Awards. Susie herself was honored with the 2022 Brisbane Lord Mayor’s Women in Business Grant.
- A Mission Beyond Products: Susie’s mission extends beyond selling a product; she’s building a movement. Her empathetic understanding of self-confidence struggles stems from her own experiences. From her shy school days to her battles with body image, Susie has found strength in vulnerability. Her ultimate goal is to help people appreciate their bodies and feel good from the inside out.
- Recognition in the Industry: Susie's impact in the fashion industry has not gone unnoticed. She was named one of the Top 30 Personalities Disrupting The Fashion Industry in 2022 and has been featured in People Magazine, the 18 Summers podcast, New York Weekly, Grazia, The NYC Journal, Kiddipedia, Champagne Divorce Party, ‘Tude Talk TV, and more.
Full podcast here: https://podcasts.apple.com/au/podcast/139-empowering-you-to-embrace-your-form/id1486223029?i=1000630987135
