Founder of Skanties, Anti‑Shapewear Pioneer & Heart‑Led Entrepreneur

Susie Taaffe is not just the founder of Skanties, she’s the heartbeat behind a growing global movement to redefine comfort, confidence, and self-worth.

Named by The NYC Journal as one of the Top 30 Personalities Disrupting the Fashion Industry, Susie is leading a quiet rebellion, one pair of underwear at a time, helping women take off the emotional shapewear they’ve been conditioned to wear for decades.

But Skanties didn’t begin with business plans or boardrooms. It began with a breakdown, and a breakthrough.

In the wake of a sudden divorce, Susie found herself a single mother of three (just 5, 3, and 1 at the time), financially devastated, and starting from scratch. With nothing but grit, manufacturing know-how, and an unshakable vision, she created something the fashion industry had overlooked: underwear that actually feels good — in your body and in your soul.

Skanties was born as a solution to a personal problem, thigh chafing an ugly word but a very common problem. However it has grown into something so much bigger: a symbol of what happens when women stop shrinking themselves to fit and start expanding into who they really are.

From her original launch in Australia, to bringing Skanties to the U.S. in 2023, Susie’s mission has never wavered: to create products, and conversations, that help women remember they are already enough.

Her work has been featured in Grazia, The Kara Goldin Show, New York Weekly, I Am CEO, and more. She’s a recipient of the Brisbane Lord Mayor’s Women in Business Grant and a finalist in the Telstra Business Awards for Championing Health.

But ask her what matters most, and she’ll tell you this:

“I want women to feel at home in their bodies, and in their hearts. That’s the real anti‑shapewear.”